Pantene Casting Reality Hair Star

By | April 2, 2010 is holding a contest to cast the Reality Hair Star.

Are YOU the first reality hair star?
Help us put New Pantene to the ultimate test, live and on TV. No extensions. No Excuses.

Shoot your Pantene Screen Test
Look into your webcam, or whatever video camera you have on hand, and tell us why it should be you.

Show us your personality…
Hair personality that is! If it makes a statement or has a mind of its own, we want to hear all about it. Bring it on: frizzy, curly, long or short, fine or thick. Find out if New Pantene is up to your challenge. Tell us what your hair goes through, or what it puts you through! Rave about why you love it or rant about why it drives you crazy. And no matter what you say, make sure to add: “That’s why I am the first reality hair star!”

Details, Details
Visit to upload your 1 minute video and be sure to get your friends to vote for you. The top 12 semifinalists will be flown to New York City for a call back session and the unique opportunity to be the first reality hair star. The ad, starring you, will be broadcast LIVE during one of the hottest shows of the season.

Want some creative inspiration? Check out the featured videos on

No purchase necessary. Open only to legal residents of the 49 U.S. & D.C. (excluding Maine) and Canada (excluding Quebec), who, as of date of entry, are 18 or older with the following exceptions: residents of AL and NE who must be 19 or older, residents of MS who must be 21 or older and Canadian residents (excluding Quebec), who must be of the legal age of majority in their province of residence. Void in Maine, Quebec and where prohibited by law. The World’s First Live Reality Ad Contest starts 3/31/10 & ends 4/18/10. Sponsored by The Procter & Gamble Distributing LLC. For official rules visit,

Leave a Reply

Your email address will not be published. Required fields are marked *