Levi’s Has Launched Open Casting Call for “Live in Levi’s: The Floor is Yours”

Would you love a chance to appear in a movie for Levi’s and model some Levi’s jeans?

If so, here is your chance as Levi’s, yes the denim brand has launched an online casting call for dancers.

Levi’s introduces a new initiative tapping into the viral dance trend on social media. That’s right, Levi’s would love to see your viral videos in this combination of a model audition, dance audition and obviously, a social media promotion for the iconic Levi’s Denim brand.

Levi’s has announced the casting call through their site as well as over their social media campaigns.

For over 170 years, Levi’s® products have served as the unofficial uniform of progress — worn, lived in and loved by those who are moving things forward. Born from an innovation that created the modern blue jean and forever changed the way we dress, the Levi’s® brand has been adopted by creative, intrepid and visionary “doers” across all walks of life who continue to cement the brand’s place at the center of culture.

This is something we want to celebrate. That’s why today we’re launching our interactive, 2024 Live In Levi’s® campaign with our new ad film, “The Floor Is Yours” — and we’re inviting you all to take part.

Be sure to take a look at out online auditions page to see what else you can auditions for by uploading a video.


Through an open casting call launched on Monday, the denim brand invites dancers worldwide to audition for an exclusive film project by Grammy-winning producer and DJ Kaytranada.

According to fashion news, dance and people dancing is a running theme in fashion campaigns this spring. Earlier this year another fashion brand, Gap, launched a marketing campaign that featured the Award-winning artist Tyla dancing to the Jungle’s hit “Back On 74.”


The company has also posted the following video to announce the casting call:



Now, auditioning for Levi’s is not that hard.  All they would like people to do is post their videos on social media using the hash tags they are providing.

Dancers can audition by posting their dance to specific choreography with #LevisOpenCall on Instagram or by submitting a video online. Selected dancers, chosen by choreographer Sherrie Silver and the film’s production team, will be compensated and flown out by Levi’s to participate in Kaytranada’s project.

The initiative is part of Levi’s 2024 “Live in Levi’s” campaign, aiming to encourage young people to “move with purpose.” Directed by Omar Jones and choreographed by Silver, the campaign’s film, titled “The Floor Is Yours,” showcases the energy of dance as a form of expression. Dancers in the film wear Levi’s Spring 2024 collection, embodying the brand’s spirit of progress and cultural evolution.


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