Baby GAP / GAP Kids model tryouts & baby modeling photo contest
Do you think your baby, toddler or child should be the next face of the GAP brand? If so, read on…
Update: The 2016 Gap casting call is on – see Gap & Baby Gap Auditions & Tryouts for 2016
The Gap just announced that the 2015 GAP baby modeling contest is on! Do you have the cutest baby or toddler on the block? Do you think everyone will agree? Her is your chance to find out. Proud parents can now upload their cutest baby photos to the companies website where the photos will be voted on by the public.
Every year GAP runs a baby model talent search and the one for 2015 just kicked off. BabyGAP and GAPKids are on the search for new faces and this may be your chance to get your baby into the GAP catalog.
GAP is asking parents to upload a recent photo of their 0 to 10 year old child. There will be many great prizes and 4 grand prizes in the categories girl, boy, baby girl and baby boy. Gap is asking parents to submit one photo of their child between now and June 7, 2015. Once all entries are in, parents will have a chance to create a video starring their baby or toddler and share it with the world. Voting on the website will begin June 22 and run through June 29, 2015. 10 finalists will then be picked in each category, baby girl, baby boy, kids boy and kids girl. The 10 finalists in each category will receive a gift card for Baby Gap / Kids Gap and judges will then pick a winner in each category to win the grand prize. The winners of each category will receive a GAP photo shoot which will be used for the Gap 2015 fall promotions that may run in individual GAP stores as well as online.
The Gap released the following statement about their annual baby gap photo contest via a press release.
Is your child amazingly awesome, brave, curious, confident, carefree, eager, fearless, funny, loving, loud, proud, blunt, thoughtful, honest, modest, kind, quirky, clever and cool? Are they wonderfully-naive-yet-independent, unstoppable and perfectly imperfect kids?
Today Gap is launching Casting Call 2015, the widely popular contest that celebrates kids being kids, by inviting parents to submit photos of their children for the chance to be featured in a GapKids or babyGap marketing campaign.
This year, as part of the submission process, parents can create a playful, animated video that captures their child’s unique personality and can be shared with friends and family to spread the word about the contest. Back by popular demand, parents can also encourage others to vote for their child in the finalist phase of the program, allowing the GapKids community to once again help determine the next face of the brand.
“Casting Call is one of our favorite programs at Gap and we think that it’s a favorite for parents around the world as well,” said Olivia Doyne, Senior Director of Global Marketing at Gap. “By celebrating kids and their individual personalities and interests, we hope to encourage them to always believe in their unique selves.”
Casting Call 2015 Submission Process
As part of the submission process, Gap is asking parents to submit one photo of their child between now and June 7, 2015. After a submission is processed, parents can make a personalized animated video with their child’s photo that is socially sharable. Details on where and how to enter can be found on www.gapcastingcall.com.
Entry Phase: From May 12 – June 7, 2015 parents can upload one photo of their baby (ages four and under) or child (ages five to 12) along with contact information. Submissions are accepted on www.gapcastingcall.com. Once processed, parents can make a personalized animated video with their child’s photo that is socially sharable. They can come back to see their child in the on-site gallery once their entry is approved.
Finalist & Voting Phase: From June 22 – June 29, 2015 a panel of Gap judges in each global region (North America [United States and Canada], United Kingdom [including Ireland], France, and Japan) will narrow down the field of submissions to 40 finalists per region; 10 per category (Kid Boy, Kid Girl, Baby Boy, Baby Girl). All finalists will receive a $100 Gap gift card and will be posted to the Community Voting website where consumers can vote for their favorites for each category. There will be one vote per day, per category allowed. Four finalists in each region with the highest number of votes and scores will be declared Grand Prize winners.
Winner Phase: In October 2015, the four winners of each region will be announced on the Gap digital channels. The winners will participate in a photoshoot taking place in their region and they will be featured in a Gap marketing campaign in Fall 2015, which could include channels like store windows and social media.
Ready to get your baby modeling for the GAP? You can see this page for all the official rules and entry information.
Gap was founded in the Bay are in 1969 and has become the world’s most iconic line of baby clothes. The first international GAP kids store opened in the UK in 1987 and today the brand operates over 1700 stores in malls worldwide. The company has expanded and its brands include GapKids, babyGap, GapMaternity, GapBody and GapFit collections. The company also owns the Banana Republic, Old Navy, Athleta and Intermix clothing lines.
The contest is open to kids ages 0 to 12 everywhere in the United States. The deadline to enter your baby is the 7th of June. Finalists will be announced on June 22nd after which the public voting process will begin.
The winners will be announced this fall in October 2015. Got a showbiz kid? Be sure to check out all the other casting calls for kids.